About Allen Carr

The man behind the Easyway to stop smoking method

Allen Carr was born into a working-class family in London, England, in 1934. An athlete and avid anti-smoker as a child, he started smoking during National Service in 1952, and by the time he qualified as a Chartered Accountant in 1958, he was a chain smoker - on a bad day, smoking five packs and never less than three.

Allen was, by his own description, a “serial quitter.” He found quitting tough, but staying quit even tougher - he once lasted six months of sheer hell before caving in and lighting up again, convinced he was condemned to smoke for the rest of his life.

Eureka moment

“I realised that my brain had become scammed into seeing the relief of withdrawal pangs as genuine pleasure. As soon as I understood this simple point, my desire to smoke disappeared and I have never smoked since.”

Allen began helping smokers at his London home, and word of his success spread quickly. He founded his first stop-smoking centre in Wimbledon, England, in 1983, and spent the next 25 years teaching smokers how to quit easily using his simple, drug-free approach. In 1998 he was invited to speak at the 10th World Conference on Tobacco & Health - the first non-medically qualified person ever to receive the honour.

Meeting Allen

Allen Carr and Natalie Clays smiling together in a garden

I (Natalie) was fortunate enough to meet Allen Carr in the summer of 2006, at the Allen Carr conference in the UK. Having attended his quit smoking seminar in June 2003, quitting had been ridiculously easy - and, as Allen said himself, even enjoyable. I just wanted to say thank you, thank you, thank you from the bottom of my heart. Sadly, a month later Allen was diagnosed with inoperable lung cancer, and on 29th November 2006, he died peacefully in his sleep.

Allen’s passing

Saviour of smokers

It seems probable that the years he spent curing smokers in smoke-filled seminars contributed to his illness. Asked whether it was a price worth paying, Allen replied: “I’m told I’ve cured millions of smokers and on that basis have no doubts that it was a price worth paying.”

“Since I smoked my final cigarette, 23 years ago, I have been the happiest man in the world. I still feel the same way today.”

Thousands of messages from grateful ex-smokers flooded in, and major media - including the BBC, the New York Times, the Washington Post and the British Medical Journal - published his obituary. The Economist said it best: “Allen Carr: Saviour of smokers.” Today the organisation is recognised as the world’s leading authority on addiction, with more than 150 seminar locations in 50 countries, all run by former smokers who quit using Allen Carr’s Easyway.

Hear it from Allen

Allen Carr's Easyway facilitators group photo at the 2019 conference

Allen Carr Facilitators

We understand

All our facilitators quit with Allen Carr’s Easyway, so we know how you feel - and more importantly, we know how to quit.

Meet the team

© 2026 Natalie Clays LLC dba Allen Carr’s Easyway. All Rights Reserved.

1495 Canyon Boulevard, Boulder CO 80302

Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Columbia, Cyprus, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, India, Iran, Israel, Italy, Japan, Latvia, Lebanon, Lithuania, Mauritius, Mexico, Netherlands, New Zealand, Northern Ireland, Norway, Peru, Poland, Portugal, Republic of Ireland, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Tahiti, Turkey, UK, Ukraine, USA.